BLACK | WHITE REAL ESTATE · brokered by eXp RealtyBuying or selling? ↗

YOUR AGENT TOOLKIT

It’s dangerous to go alone.
Take this.

Prompts, checklists, guides and tools I’ve built, tested or collected to make the business a little easier.

8 resources

LISTINGS

10 Things to Try Before a Price Reduction

Before cutting the price, work the strategy. Ten practical ways to reposition, remarket and create new attention around a listing.

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VIDEO / MARKETING

6-Week Video Content Strategy

Turn one listing into six weeks of useful video content with a simple week-by-week plan for tours, short-form video, neighborhood content and more.

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VIDEO / MARKETING

21 Videos to Make at Every Listing

Twenty-one listing video ideas designed to help you create more content from every property you represent.

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LISTINGS / CLIENT EXPERIENCE

Moving With Pets

A client-friendly resource for making a move easier on the four-legged members of the family.

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BUSINESS GROWTH / MARKETING

100 Open Houses in 100 Days

A practical open-house strategy built around consistency, conversations and creating opportunities instead of waiting for business to happen.

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LISTINGS / CLIENT EXPERIENCE

Practically Perfect Open Houses

A practical guide for creating a better open-house experience before, during and after the doors open.

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AI + PROMPTS

AI Prompt Starter Kit for Real Estate Agents

Twenty practical copy-and-paste prompts for listing marketing, follow-up, CMAs, social media, client communication and business systems.

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AI + PROMPTS / SYSTEMS

Real Estate AI Toolkit

A practical workflow guide for using AI alongside your CRM, Canva and Google Drive without letting AI replace your judgment or relationships.

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The right tool helps.
The right people help more.

Put the ideas to work with a community that’s building alongside you.